Artificial Intelligence (AI) is poised to make a significant economic impact on the UAE, with projections suggesting it will contribute approximately AED 352 billion to the nation’s GDP by 2030. As AI continues to reshape industries, Seez, an automotive technology company specializing in AI-driven solutions, provides valuable insights into how AI is transforming the Vertical SaaS (VSaaS) sector.
The Evolution of SaaS: From Software to Intelligent Agents
The Software as a Service (SaaS) market initially thrived on broad, general-purpose platforms. However, industries soon realized the need for more specialized solutions. This led to the rise of Vertical SaaS (VSaaS), tailored software designed for specific industries to deliver targeted functionality. While VSaaS addresses the limitations of generic platforms by offering industry-specific features, the arrival of AI agents is taking this transformation a step further. Instead of simply providing specialized software, the future of SaaS lies in intelligent, autonomous systems that act as active partners to users, rather than just tools.
AI’s Role in VSaaS
The value of VSaaS is evident in companies like Seez, which has focused on the automotive sector by using marketplace data to create tailored solutions for car dealerships. Vertical SaaS demonstrated the power of niche, industry-specific solutions, setting the stage for the rise of AI. While customers once sought software to help them work faster, now they demand platforms that think, adapt, and act like an extension of their own team. 
AI offers a level of customization and adaptability far beyond traditional VSaaS. In industries like automotive, healthcare, and finance, AI is automating processes, optimizing workflows, and enhancing business experiences. While VSaaS is far from obsolete, it is evolving. Companies are now embedding AI into their specialized solutions, transforming these platforms into powerful, intelligent systems.
The Rise of AI Agents
AI agents represent a fundamental shift in how businesses interact with software. These autonomous systems perform tasks, make decisions, and learn from experience, acting as digital assistants. “We’re seeing a major shift in business-software interaction,” says Tarek Kabrit, CEO of Seez. “AI agents are no longer just automating tasks; they’re intelligent problem-solvers that understand user needs and anticipate them without human intervention.”
An example of this transformation is Seez’s AI-powered virtual assistant, Seezar. Unlike simple chatbots, Seezar is deeply trained on automotive-specific data and integrated with dealership systems. It serves as a personalized sales advisor, guiding customers through car selections, financing options, and real-time vehicle comparisons—replacing multiple tools with one intelligent solution. The future of SaaS lies in seamlessly integrated AI agents that continuously learn and adapt, enabling intelligent systems to handle complex tasks with ease.
Who Will Lead the AI Agent Revolution?
As AI agents redefine the SaaS market, the question remains: Who will dominate this new space? Established SaaS companies with vertical expertise are well-positioned, leveraging valuable customer data and industry knowledge to develop effective AI agents. However, these companies must innovate and reframe their offerings around AI agents, rather than simply adding AI as a feature.
Meanwhile, AI-focused startups are emerging with flexible, adaptive solutions that challenge traditional players. These startups leverage AI’s ability to learn and adapt across sectors, potentially disrupting industry-specific knowledge. Additionally, platform providers that offer the underlying AI infrastructure will be essential in enabling the development and deployment of AI agents. The future of the AI-driven SaaS market will belong to those who can best integrate intelligent agents into their offerings, whether established providers or new entrants.
The Future of SaaS: Intelligent, Autonomous Systems
AI agents are transforming the SaaS industry. What began with specialized Vertical SaaS is now evolving into intelligent, autonomous systems. The future of software isn’t about using tools—it’s about interacting with intelligent systems that act as partners. Companies that understand and embrace this shift will lead the charge, driving the next wave of AI-driven innovation in the SaaS space.
About Seez
Founded in 2016, Seez is an automotive technology company based in Dubai, focused on providing AI-powered solutions for car dealers and OEMs. With a presence in Copenhagen and operations across 16 countries, Seez delivers a suite of advanced SaaS products that enhance efficiency, customer engagement, and automation. Their offerings include omnichannel retail platforms, predictive pricing models, and AI-driven chat solutions. For more information, visit www.seez.co.
