Cannes, May 22, 2025 – Amid the glittering coastline of the French Riviera and the cinematic glamour of Cannes, a transformative moment in fashion is set to unfold. Visionary designer Rex Christy Fernando will debut his latest body of work, Incarnate, at the iconic Majestic Beach Resort during the prestigious AI Film & Congress Awards, presented by the Royal Gentleman Club and held in partnership with the Caucasus Film Festival.
This is not just a fashion show—it is a premiere. A sensory experience. A bold reimagining of what couture can represent in a changing world.
Haute Couture with a Heart: Rex Fernando’s Human-Centered Runway
Rex Fernando has long challenged the conventions of fashion. His work doesn’t just grace runways—it transforms them into platforms for truth, inclusivity, and empathy. From Paris to Tbilisi to Dubai, his shows have become sanctuaries for authenticity. Featuring models with disabilities, senior citizens, children with Down syndrome, and underrepresented voices, his work celebrates humanity in all its forms. 
For Rex, this isn’t about spectacle. It’s about equity. His vision of beauty is rooted in reality—in lived experience, in resilience, in diversity. Every show is a declaration: everyone belongs.
The Soul of Vendôme Paris: Elevating Voices, Crafting Futures
As Creative Director and CEO of House of Vendôme Paris, Rex leads more than a fashion label—he helms a global creative collective. Vendôme Paris is where refined couture meets ethical consciousness and cultural inclusion. Under his leadership, it has become a launchpad for emerging talents from Asia, Eastern Europe, and the Middle East—designers like Damon, Aruna, Manish, Tasmim, and Swathy, who have now stepped into international recognition.
Rex is also the founder of Asian & European Fashion Week Paris (AEFW), an initiative that bridges Eastern heritage and Western innovation. Its 2025 edition at the Ritz Paris was a critical success, praised for uniting global design philosophies with sustainable craftsmanship.
Incarnate at Cannes: A Living Canvas of Fashion and Storytelling
The Incarnate collection is poised to redefine fashion presentation. Merging couture with augmented reality, holography, and performance art, this immersive show is an exploration of embodiment, healing, and the architecture of the human spirit. Themes of vulnerability and strength are woven into each silhouette, creating not just garments but experiences.
Debuting during the AI Film & Congress Awards Gala Dinner, Incarnate will also serve a philanthropic mission. Proceeds will support inclusive arts education and rehabilitation initiatives, part of the Royal Gentleman Club’s charitable outreach.
Fashion as Legacy: Designing a Future with Empathy
Looking beyond Cannes, Rex Fernando’s mission continues to evolve. His upcoming initiatives include the launch of a fashion academy for people with disabilities, international collaborations on sustainable couture, and partnerships with the United Nations to promote fashion as a medium of cultural diplomacy and social change.
In 2025, Rex’s vision is more relevant than ever: fashion must speak to the soul. Through Incarnate, he doesn’t just design clothes—he designs dialogue, compassion, and a future where beauty belongs to all.
