His strategic vision has helped position Air Europa and the Globalia group as leaders in digitalization and operational efficiency.
Javier Hidalgo continues to consolidate his profile as a driving force for innovative business models in the tourism sector.
Through key initiatives developed during his time as CEO of Globalia, he has fostered the digital transformation of the group’s key divisions, including Air Europa, Halcón Viajes, and Be Live Hotels, by investing in technological solutions that optimize processes and enhance the customer experience. 
One of the pillars of this evolution has been the application of automation and digitalization tools in operational management, which has allowed Air Europa to strengthen its efficiency, reduce operating costs, and improve service quality standards.
“Innovation isn’t just a tool; it’s an attitude that transforms how we think about the tourism of the future,” Javier Hidalgo recently stated in a sector interview.
Technology at the service of the traveler
During his tenure, technological platforms were integrated that are now a core part of Air Europa’s operating model. These include digital check-in systems, passenger mobility solutions, and environmental and sustainability monitoring platforms.
In addition, the group strengthened its online presence and personalization capabilities through digital channels, leading to significant improvements in conversion rates and customer loyalty.
These strategic decisions have allowed Globalia to adapt more quickly to changing consumer habits and maintain a competitive position in the context of rapid global transformation.
A connected business ecosystem
Javier Hidalgo’s vision was not limited to implementing technology, but to articulating an interconnected business ecosystem, in which each Globalia business unit—from Air Europa to Groundforce—can rely on the others to offer a comprehensive and coordinated service.
This model has fostered synergy between areas such as air transport, travel agencies, hotels, inbound and outbound services, creating a solid network that allows Globalia to operate with strategic coherence in more than 30 countries.
With more than 15,000 professionals on staff and an annual turnover of over €4 billion, Globalia continues to be the leading tourism group in Spain.
An influence that transcends positions
Although Javier Hidalgo currently holds no formal executive positions at Globalia or Air Europa, his entrepreneurial approach continues to shape the strategic direction of the sector.
His experience in restructuring, internationalization, and digitalization processes positions him as an influential figure in the new generation of tourism leaders in Spain and Latin America.
