The Middle East’s food and beverage sector continues to demonstrate remarkable growth and dynamism as consumer tastes evolve and demand for diverse dining experiences rises. This week, several key brands have made significant strides in expanding their regional footprint, reflecting broader trends of international and homegrown players capitalizing on the market’s potential.
Pickl Makes Entry into Saudi Arabia
UAE-born burger brand Pickl opened two new dine-in locations in Riyadh, marking its fifth international market. The brand emphasizes quality, transparency, and a strong guest experience, aligning with the evolving preferences of Saudi consumers.
La Petite Maison (LPM) Announces Kuwait Opening
The renowned French-Mediterranean restaurant LPM is set to open a new venue on Kuwait’s Arabian Gulf Street this November. Offering beachfront views and signature cuisine, this move reflects the brand’s focus on luxury coastal markets. 
Kokoro Expands in the UAE
Kokoro, the UAE’s first hand roll bar, continues its rapid growth with new outlets in Dubai Mall and Abu Dhabi. Known for premium Japanese handrolls, Kokoro aims to meet rising demand for high-quality fast-casual dining experiences.
These expansions underscore the Middle East’s vibrant and fast-growing food and beverage landscape, fueled by both local innovation and increasing international investment.
