Munich, August 2025 — In a refined expression of intercultural couture, cultural curator Anna Stukkert and fashion designer Noura Elmassaoudi have unveiled an exclusive dirndl under the IVY ROSE label, marking the official start of the fashion season ahead of Oktoberfest 2025.
The signature piece, titled “Velvet & Allure,” merges Bavarian tradition with Mediterranean luxury. Inspired by the sensual beauty of southern Italy, the dirndl is crafted from sumptuous velvet, adorned with delicate floral accents, and shaped into a sculptural silhouette — a striking embodiment of strength, elegance, and femininity.
The visual presentation was exquisitely captured by photographer Ewa Wiese, with hair and makeup by Lilie Bade, and styling, design, and art direction by Noura Elmassaoudi. The imagery highlights the dirndl’s bold aesthetic and timeless charm, celebrating refined craftsmanship and expressive individuality. 
The exclusive reveal took place at Noura’s private Munich atelier, where a select group of close collaborators and friends gathered for an intimate viewing — a poetic beginning to the fashion journey of Oktoberfest 2025.
This couture dirndl is a one-of-a-kind piece, available in a single size and will not be reproduced. Private fittings and inquiries are available by appointment only.
Media & Appointments
Noura Elmassaoudi Atelier
Frauenplatz 13, 80331 Munich, Germany
style@nouramunique.de
www.nouramunique.de (http://www.nouramunique.de/)
Instagram: @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
Creative Team
Photography – @ewa.wiese (https://instagram.com/ewa.wiese)
Hair & Makeup – @liliebade (https://instagram.com/liliebade)
Styling, Design & Art Direction – @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
