DUBAI / ABIDJAN- In a major development for international sports diplomacy, NOVA AFC7 (PTY) LTD has officially announced the appointment of Linda Mohamed Benallal as the Humanitarian Director for the NOVA Africa 2026-2030 Program. In this high-profile executive role, Benallal will become the social and humanitarian face of the entire Confederation, driving a transformative vision across 54 African nations.
Reporting directly to Founding President Jacques Martinien Bamnga, Benallal takes on an essential leadership position centered on the strategic “Football & Humanity” pillar. Under her guidance, the program will position the sport of Football 7-a-side as a powerful engine for community welfare and human advancement, integrating sports infrastructure with meaningful social initiatives.
Her mandate covers six distinct regional zones across the continent, where she will lead high-impact initiatives spanning education, public health, and women’s empowerment. By working in close alignment with global non-governmental organizations, institutional donors, and international corporate partners, Benallal is set to unlock vital development funding to support youth and communities across Africa.
With her extensive background in cross-border partnerships and international trade, Linda Benallal brings a unique global perspective to this role. Under her leadership, NOVA Africa 2026-2030 promises to build an enduring legacy where athletic excellence and humanitarian impact go hand in hand
